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digital trends in food and beverage industry

Social media packs enough punch to claim that it is one of the most lucrative ... 2. Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year. Survey report explores the transformative impact digital strategies have on middle market food and beverage companies. National Consumer Products Leader, Visit our harnessing technology and data resource center». It is into the open world for a … 92% Of People Trust Their Peers’ Recommendations. (Source: Generally, online reviews are the second most trusted source of information for users. (Source: Stella Rising). What challenges, concerns and risks are executives encountering? SPECIAL REPORT | July 31, 2020. Google My Business, which is largely underestimated by food & beverage businesses, is used by 64% of consumers to find the info they need. See Who Else is Coming These educate users about your business, helping them find, contact, visit and visualize it. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. 79% Of Consumers Trust Food Blogs. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. Besides being a fun game, keeping up with these trends is important to F&B directors, hotel or restaurant owners, chefs, … A simple website can help your food & beverage brand: To recap, some of key takeaways regarding strategies for gaining more customers in the food and beverage industry are: Digital Strategy Master Guide: What Business Leaders Need To Know About Growing Their Brands Online, Website Marketing Strategy: How To Attract Targeted Traffic To Your Website, How to Create a Social Media Branding Strategy From Scratch, We Increased DesignRush’ Organic Traffic By 681% In Six Months – Here’s How, Unique Approach To Driving Results Online, We Value The Results We Create For Our Clients, Get In-Depth Insights Into The Latest Digital Trends, Proven Industry Leadership & Recognized Results, Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. Canned wine, hard … 3. Each member firm is responsible only for its own acts and omissions, and not those of any other party. Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. Food and drink products are something your customers are passionate about. Over the past years, digital trends in the food & beverage (F&B) industry provided alternative methods to adapt to consumers’ ever-changing demands. Reward their passion with attention, freebies and other online or offline perks. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. The artificial intelligence in the food and beverage market is expected to register a CAGR of over 65.3% during the forecast period, (2020 - 2025). All of our interactions with food have become hyper-digital and socially shared. The amount of data required to successfully proceed in food and beverage … (Source: Customers who are referred to by other customers have a 37% higher retention rate. Having a reputation management strategy in place pays off, as online reviews are the second most trusted source of online information. That is one of the lessons we learned in 2020, and the message we must take forward into 2021. Leverage Their Enthusiasm. 79% Of Consumers Trust Food Blogs. 4. Brands that uphold these values are well-positioned to benefit from the increase in environmental and health awareness. 2. Carol C. Lapidus  Customers have become increasingly receptive to different cuisines … 1. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. Food Delivery. and mass production, as well as a growing variety of flavors and innovative packaging, are hot topics. 1. Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. Food content has generated nearly 41 billion views on YouTube. The smarter move is to take these trends on board. Want more customers for your Food & Beverage business? (Source: Interest in cooking skill videos have skyrocketed 110% in 2018. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Home Digital Trends Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. However, new trends point towards digital disruption finally resulting in the growth of food and beverage industry e-commerce. These solutions can streamline supply chain, identify and track consumer preferences, and manage compliance needs, to name just a few critical areas; they can also provide in-depth analysis and valuable forecasting capabilities for smarter measurement and improved business decision-making. (Source: Food bloggers have four times as many followers than any industry. While already a trend in the sense that people have adopted food delivery and takeout out of sheer necessity, these actions will become a regular habit in 2021. 1. Clients obtained through customer advocacy have 37% higher retention rates. Their educational and/or entertaining content provides great opportunity for food and beverage businesses to increase brand awareness and retention, as well as gain new customers. In order to get their share of customers, food and beverage companies will need to tap into some highly efficient ways of reaching out to prospects and converting them. To make the most it, create content around: YouTube enjoys a great following among food & beverage customers. In 2020, food and beverage will generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. (Source: 56% of action of Google My Business listings are website visits. (Source: US online grocery market has grown from $12 billion in 2016 to $26 billion in 2018. (Source: 48% of online shoppers utilize large eCommerce marketplaces. Changes in consumer demands toward preferring fast, affordable, and easily accessible food options have led to a transformation in the food and beverage industry, with market leaders leveraging advanced technologies, such as artificial intelligence and machine learning to scale operations and help companies … Almost Half Of the Small Businesses In The US Do Not Have A Website. Leverage Their Enthusiasm. The Cream of the Crop – The Digital Food & Beverage Audience Raise a glass with Digital Marketing and eCommerce executives from every flavor and vertical; retail, brands, grocery, beverage, tech, and more. The reasons why all this effort makes sense is best reflected in these stats and facts: Some general tips on how to set up a profitable online review system for your business are: Google My Business (GMB) is an overlooked business directory that is ideal for companies in this niche and one of the hottest digital trends in the food and beverage industry. Serve Them Your Products Via Vlogs, Tutorials Or Ads. Whether they are seeking culinary tutorials or reaction-video entertainment, this audience is highly engaged – an ideal opportunity to gain more eyes and dollars for your brand. Encourage the sharing of this passion to stimulate brand advocacy and reap its benefits. The foodservice industry has changed forever, but foodservice operators have the courage and the tools to adapt. (Source: Think With Google). Low/no sugar. Hate to waste. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … Coffee spritzes will be the drink of 2020, according to nearly a … (Source: BrightLocal). Top 2021 Food and Beverage Trends. Food bloggers wield a great deal of trust among readers. High cost-sensitivity . Looking to grow your brand online? 64% of consumers have used Google My Business to find the address or phone number of a local business. Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. Registering your food & beverage business, be it a wine and cheese shop, artisanal ice cream stands or brand headquarters, establishes credibility with your customers researching online, as well as allows you to attract the near-me searchers or organic online store traffic. (Source: BrightLocal), As much as 97% of review readers also read the account owner’s replies to reviews. Without a doubt, the food and beverage Industry is undergoing a revolution. (Source: BrightLocal), 76% of users trust online reviews as much as a recommendation from their friends and family. non-influencers) who are active and passionate about your brand. (Source: Think With Google). 5. Social media is the best place for reaching new and retaining old customers for F&B businesses, as brands from this vertical perform best here. Who should be leading and guiding decisions related to technology efforts within the business? The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. (212) 419-8286 Top trends in the food and beverage industry According to 2019 data from eMarketer , grocery e-commerce will grow 18% this year in the U.S. alone — and will rank as the fastest-growing product category online. 81% of customers (and 89% of millennials) want to know more about how the food is prepared and to see “behind the scenes footage”. We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. The smart phone has enabled the consumer to communicate and do business ‘on-the-go’ and now individuals demand food and beverage products which match their changing lifestyles. (Source: About 50% of small businesses in the US do not have a website. Build the advocacy marketing program that attracts high-profile advocates: Create exciting content, using storytelling, value-driven campaigns and/or interactive campaigns such as contests with exclusive prizing to gain the attention and engagement of influencers. Social Media Loves Food & Beverage Brands. Digitalization trends in the food & beverage realm play an increasingly large role at this conference. As food and beverage businesses move beyond the effects of the pandemic—from revive to thrive—it’s hoped that this report will provide organizations ideas and opportunities for improvement, affirm ongoing digital strategies and provide comparison analysis of industry peers. (Source: Owned channels to distribute culinary tips and campaigns, YouTuber partnerships for endorsements and follower base growth, Ads for greater brand awareness among target demographics, Introduce your product to new audiences and gain a larger following, Educate the audiences on the use of your products, production process and/or brand values, Reinforce your brand identity through behind-the-scenes, endorsements and/or storytelling. Here are some of the top ingredient and flavour trends that have impacted the 2020 food and beverage industry and will remain to please customers in the coming years. These solutions can streamline supply chain, identify and track consumer preferences, and manage compliance needs, to name just a few critical areas; they can also provide in-depth analysis and valuable … Blockchain's future in food and beverage companies is now When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. Let us give you ideas. Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. (Source: 79% of users trust blogs for information about food. The nitro trend has already hit the beer and coffee markets, to the delight of … (Source: Users have cited the 24/7 availability as their number one reason for shopping online. Consider Reputation Management As One Of The Pillars Of Your Digital Strategy. Some of the best practices for optimizing your GMB page in 2020 are: Word-of-mouth has been one of the most powerful marketing channels since the infancy of trade, and it its power translates to the digital environment unscathed. In this article, food industry leaders and innovators weigh in on top trends driving change toward a healthier and more sustainable food future. , contact, visit our harnessing technology and data resource center » in advocacy on... The second most trusted Source of information for users account for 20 % of review readers also the... We learned in 2020, according to nearly a … more drinks Go Nitro trends. Has grown from $ 12 billion in 2016 to $ 26 billion in 2016 to 26! Enough punch to claim that it is one of the 10 most popular brands on Facebook are in US! Must take forward into 2021 in environmental and health awareness those of any other party the Or... 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